May 17, 1993: Big Blue's Lou Reaches Out TIME--The Weekly Newsmagazine--1993 May 17, 1993 Anguish over Bosnia
Time Magazine THE WEEK, Page 21 BUSINESS Big Blue's Lou Reaches Out

LOU GERSTNER is the first non-IBMer to head International Business Machines in the company's 79-year history. To help carry out his mandate to change Big Blue's fortunes as well as its corporate culture, he has turned to a diverse group of outsiders.